Work study #2 - Empowering a UKI Pharma Company with Digital and Business Analytics Knowledge
Unlocking a New Era of Efficiency and Innovation
Read how Philip partnered with the Digital and Business Analytics & Insights (BAI) teams of a leading UKI pharma company to scope, design and implement an online knowledge hub to build capability and confidence across the affiliate ………..
Background
In the wake of the COVID-19 pandemic, it became apparent that the pharma industry needed to embrace digital transformation and analytics rapidly and change its approach to omnichannel marketing. Faced with the challenges of a rapidly changing marketing landscape, this pharma company recognised the need to change and how it needed to upskill its people by sharing digital and analytics knowledge consistently and engagingly.
Learning challenge
The company needed to support its Digital and BAI strategy by providing accessible knowledge and guidance to its commercial employees. This required an online portal, built on SharePoint, that would serve as a one-stop-shop for tools and guidance related to processes and channels. However, a critical hurdle remained: populating the portal with content within the allotted timeframe, all while engaging subject matter experts (SMEs) who juggled their day to day work alongside this change project.
Approach
Philip partnered with the SharePoint, Digital and BAI teams. He used research and critical thinking skills to scope requirements and collaboratively Philip and the team created a robust online knowledge hub v1.0. What set Philip’s approach apart was his focus on making the portal engaging and easily accessible. This approach recognised that time constraints in the business often hindered personal development for the UKI affiliate workforce, so Philip aimed to provide resources that could be utilised ‘just in time’ by its employees in the field.
To launch the knowledge hub effectively, Philip recruited and built a network of 'Digital Explorers' (Champions) drawn from various business units. They played a pivotal role in shaping the knowledge hub, conducting user acceptance testing, and providing invaluable feedback to the project team. Furthermore, they played a key role in cascading essential messages about the hub's launch.
Results
The knowledge hub has been a success, providing a one stop shop for information, training and guidance for the commercial teams in the field. What began as a solution to a knowledge-sharing problem had evolved into a strategic driver for customer engagement across the affiliate. As a fringe benefit, it significantly increased the profile and reputation of the Digital and BAI teams throughout the affiliate.
Key Take-aways
Digital transformation is a necessity, even in traditional industries like pharmaceuticals.
Engagement and accessibility are critical factors in successful knowledge-sharing initiatives.
Collaborative efforts, involving cross-functional teams, can yield great results.
Empowering internal champions, like 'Digital Explorers,' can drive the adoption of new tools and strategies.
A well-executed digital strategy can have far-reaching implications, from enhancing customer engagement to transforming an organisation's culture.
To discover how Philip from Max Talent can help you and your team design, manage and implement a wide range of talent development tools and projects why not book a virtual coffee with me through this website or email philip@maxtalent.co.uk?
